Awakening awareness for a noble social concept
An NRI professional from USA, Mukesh Sayani, came across a beautiful concept of globally spreading awareness about a very essential but many a time underestimated place of the homemakers in our societies. According to him, the homemakers should get the respect they deserve as they by no means are less contributors than the fighters deployed at the border of any country, particularly when they are nurturing the children, the next global citizens.
This concept has effectively touched the sentiments and instincts of thousands of people all over the globe. We present herewith their case study showing our involvement in their brand building. Mr. Sayani assigned us the job of highlighting the all-important contribution of the branding of this idea in enhancing moral support for the homemakers. He was willing to design a logo that would be motivating and thought provoking.
We started with the essential and formative aspect, clarifying what it was we intended to attain, the barriers we had to cope and the audience, the idea was aimed at. From there, we designed graphics and built visual framework that would suit and connect simultaneously with the mission in designing a website based on user experience for them.